Are you using LinkedIn to its full potential?
LinkedIn is currently the top professional social networking site with 133 million users in the US alone. The problem is that without constantly updating your profile, you’re not utilizing all LinkedIn can do for you—including reducing the time you spend on your job search.
The following are some quick pointers on how to make the most of LinkedIn.
Choose a Professional Photo
You want to make a good first impression, and a big part of that is the picture you choose. Opt for a professional-looking photo rather than a casual shot. Your Facebook profile picture may not be the right choice for a professional networking profile.
Write a Good Profile Summary
Do not use jargon, write in the first person, or use keywords. Keep things short and concise. We recommend writing three to five short paragraphs and leaving plenty of space so readers don’t get distracted when they land on your page. Your summary is a lot like a condensed cover letter, so make sure to proofread this section just as carefully as you would a job application. Typos and sloppy writing could send the wrong signal.
Tweak Your Profile
Your profile helps you get found on LinkedIn because it contains searchable keywords in the information you post about yourself. It can benefit from including keywords that search engines and hiring managers find appealing. If you include these buzzwords in your interests, former job titles, and skills, you could find yourself standing out from the competition.
Request LinkedIn Recommendations
Positive recommendations written by previous employers, clients, or coworkers can show a hiring manager what kind of employee you are and your strengths. To enhance your LinkedIn profile, you can request recommendations from your connections.
Use LinkedIn Endorsements
Endorsements are a great way for your professional contacts to showcase your expertise to other users.
Put Your LinkedIn Profile Address on Your Resume
LinkedIn URLs are the easiest way for potential employers to learn more about you and your skills. You can use the custom ones LinkedIn assigns you, or you can create your own. Just make sure your LinkedIn profile is up to date before putting a link to it on your resume.
Keep Your Profile Up to Date
The more complete your profile is, the better chance you have of being found and contacted. Optimize your profile like a resume and provide prospective employers with detailed information on your skills and experience.
How Big Should Your Network Be?
It’s not about how many connections you have, but how valuable they are. Ideally, you will want connections relevant to your line of work that can lead you to a job opportunity, or that provide valuable advice.
Work with Omada Search
We understand that you are more than just a resume and what you’re looking for might not be obvious on your resume or LinkedIn profile. Omada Search uses an in-depth and honest approach and has successfully mentored and matched candidates to companies seeking quality talent. If you need a LinkedIn profile, but don’t know where to start, contact us and we can help you get the most out of using LinkedIn.
